Southeast Asia ranked second globally in mobile game downloads in Q1 2025, with 1.93 billion installs, a 3% increase from the previous quarter, and generated $625 million in in-app purchase revenue. Indonesia led the region with 870 million downloads, while Thailand excelled in revenue generation, reflecting strong digital payment infrastructure. The region's growth is driven by rising smartphone adoption and a young, engaged population, with free-to-play models dominating the market.